Bok Häftad
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Now in its seventh edition, this landmark text continues to define the field of media and mass communication research, offering a uniquely detailed, broad, and balanced guide. It maintains the narrative into the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition:* Examples are now integrated within each chapter around politics and the public sphere, as popular culture and politics become more regularly intertwined.
* An increased focus on conceptualizing 'mass' media and communication and media theory in an age of big data, such as algorithmic culture, AI, platform economies, streaming, and mass self-communication. * Further discussion of what we want and expect of media and society in all chapters. * New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important for all students of Media and Mass Communication in the 21st century.
FAKTA
Författare: | Mark Deuze |
Titel: | Mcquails Media And Mass Communication Theory |
Typ: | Bok |
Kategori: | Böcker/Resor & Geografi/Resor & Geografi |
Releasedatum: | 2020-04-23 |
Artikelnummer: | 748680 |
Lagerstatus: | Beställningsvara Leveranstid: från 7 vardagar |
EAN: | 9781473902510 |
ISBN: | 1473902510 |
Språk: | Engelska |
Bandtyp: | Häftad |
Mått(BxHxD): | 187x232x36 mm |
Omfång: | 672 sidor |
Vikt: | 1245 gram |
Titel: | Mcquails Media And Mass Communication Theory |
Förlag: | Sage publications inc |
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