Phil Knight

Shoe Dog (Bok)

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Författare:	Phil Knight
Titel:	Shoe Dog
Typ:	Bok
Kategori:	Böcker/Memoarer & Biografier
Releasedatum:	2018-05-03
Artikelnummer:	682377
Lagerstatus:	Beställningsvara Leveranstid: från 3 vardagar
EAN:	9781471146725
ISBN:	1471146725
Språk:	Engelska
Bandtyp:	Pocket
Mått(BxHxD):	128x198x26 mm
Omfång:	386 sidor
Vikt:	280 gram
Titel:	Shoe Dog
Förlag:	Simon & Schuster UK