Engelska

Understanding The Experience Industry - A Swedish Perspective On Creativity [Bok / Häftad]

Lars Olsson rose from a poor background,<br/>created his own fortune and,<br/>under the name LO Smith, became one<br/>of the most controversial figures of<br/>his day. Vodka king, workers champion,<br/>parliamentarian, globetrotter and one<br/>of Sweden s richest men. His public life<br/>was a rollercoaster ride of stunning<br/>victories and crushing defeats his<br/>private life was no different.<br/>Author Pelle Berglund has, with<br/>the help of letters, diaries and other<br/>archive material, created a portrait of<br/>this larger than life figure, a figure<br/>best known today for adorning the<br/>seal of the Absolut vodka bottle.

In 1894 Swedish telecommunications company Ericsson delivered its first products to China. Today, Ericsson s history in China spans more than 125 years, outdating the activities of most other global enterprises and nations in the country. And this in an industry noted for rapid technological development and during an era rife with changes. In this book, Ericsson veterans Lars A. Stålberg and Per-Olof Björk document the long and lasting relationship between Ericsson and China, based on their over 30 years of on-the-ground-experience. It s a vivid recollection of events from the people who lived them, backed by research in the extensive Ericsson historical archives. We hope this book conveys what we ve always met at both corporate and country levels: a commitment to long-term relationship-building for shared success. Lars A. Stålberg and Per-Olof Björk