Engelska

<p>In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.</p><p>In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.</p><p>In his latest book, Vaynerchuk argues that todays fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the TikTokification of Social Media. Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:</p><p>Understand attentionwhat it is, where it is, where its underpriced, and how to leverage it Produce relevant, strategic content Use modern advertising platforms to build brand and grow sales in todays rapidly changing environment</p>

<p>In 1978, Astrid Lindgren was awarded the Peace Prize of the German Book Trade. She turned her acceptance speech into a fiery and compelling appeal to put an end to violence and tyranny, especially the violence that begins in the home and that affects children above all else. </p><p>This is a new edition of the speech, richly illustrated by Stina Wirsén, with a preface by Marta Santos Pais, Special Representative of the Secretary-General on Violence against Children, UN and an afterword by Thomas Hammarberg, Human Rights Adviser and Member of the first UN Committee on the Rights of the Child.</p>

This Is Sweden [Bok / Häftad]

<p>The New York Times bestselling author of The $100 Startup, Chris Guillebeau shows us how to enjoy greater career success and personal fulfilment by finding the work we were born to do, whether within a traditional company or business, or by striking out on our own. </p><p>Born For This helps you create your own self-styled career with a practical, step-by-step guide to finding work that feels so right it doesn't even seem like work. Learn how to: </p><p>· Launch a side job that turns a passion into a profitable business. </p><p>· Win the career lottery by finding a dream position within a traditional organization. </p><p>· Become a DIY rock star by fashioning an entirely new profession around your varied interests. </p><p>· OR hack an existing humdrum job into work you will love.</p><p>Guillebeau offers an actionable method and framework for turning our passions into paychecks.</p>

An updated edition of the Sunday Times Bestseller Britain's best-known classicist Mary Beard, is also a committed and vocal feminist. With wry wit, she revisits the gender agenda and shows how history has treated powerful women. Her examples range from the classical world to the modern day, from Medusa and Athena to Theresa May and Hillary Clinton. Beard explores the cultural underpinnings of misogyny, considering the public voice of women, our cultural assumptions about women's relationship with power, and how powerful women resist being packaged into a male template. A year on since the advent of #metoo, Beard looks at how the discussions have moved on during this time, and how that intersects with issues of rape and consent, and the stories men tell themselves to support their actions. In trademark Beardian style, using examples ancient and modern, Beard argues, 'it's time for change - and now!' From the author of international bestseller SPQR: A History of Ancient Rome.