Engelska

<p><strong>A veteran Pulitzer Prize-winning journalist shadows the top thinkers in the field of Artificial Intelligence, introducing the breakthroughs and developments that will change the way we live and work.</strong></p> <p>Artificial Intelligence has been "just around the corner" for decades, continually disappointing those who long believed in its potential. But now, with the emergence and growing use of ChatGPT, Gemini, and a rapidly multiplying number of other AI tools, many are wondering: Has AI's moment finally arrived?</p><p>In <em>AI Valley</em>, Pulitzer Prize-winning journalist Gary Rivlin brings us deep into the world of AI development in Silicon Valley. Over the course of more than a year, Rivlin closely follows founders and venture capitalists trying to capitalize on this AI moment. That includes LinkedIn founder Reid Hoffman, the legendary investor whom the <em>Wall Street Journal</em> once called, "the most connected person in Silicon Valley."</p><p>Through Hoffman, Rivlin is granted access to a number of companies on the cutting-edge of AI research, such as Inflection AI, the company Hoffman cofounded in 2022, and OpenAI, the San Francisco-based startup that sparked it all with its release at the end of that year of ChatGPT. In addition to Hoffman, Rivlin introduces us to other AI experts, including OpenAI cofounder Sam Altman and Mustafa Suleyman, the co-founder of DeepMind, an early AI startup that Google bought for $650 million in 2014. Rivlin also brings readers inside Microsoft, Meta, Google and other tech giants scrambling to keep pace.</p><p>On this vast frontier, no one knows which of these companies will hit it big-or which will flame out spectacularly. In this riveting narrative marbled with familiar names such as Musk, Zuckerberg, and Gates, Rivlin chronicles breakthroughs as they happen, giving us a deep understanding of what's around the corner in AI development. An adventure story full of drama and unforgettable personalities, <em>AI Valley</em> promises to be the definitive story for anyone seeking to understand the latest phase of world-changing discoveries and the minds behind them.</p>

All marketers aim to learn from the best in their sector. But that's easier said than done. Because every brand applies hundreds of tactics to grow. How can we tell which are responsible for their success? Those with the backing of behavioral science are the best place to start - we can predict what will work because there's evidence behind them. Here, we look through the lens of behavioral science to identify approaches that played a part in taking brands to the top. Brands can be mystifyingly successful. Customers are happy to pay premium prices for things that should be free - like water; things that should be cheap - like milk; and things that would do the same job at half the price, like vacuum cleaners. Why? Looking at 21 top brands, <i>Hacking The Human Mind</i> unpacks the mystery, so you can learn from the winners.

Flex Your Feelings [Bok / Häftad]