Engelska

Prepare to think critically, take a more clinical perspective, and connect theory with practice! Written specifically for respiratory care students in an easy-to-understand format, Respiratory Care Anatomy and Physiology: Foundations for Clinical Practice, 4th Edition details applied respiratory and cardiovascular physiology and how anatomy relates to physiological functions. Content spans the areas of detailed anatomy and physiology of the pulmonary, cardiovascular, and renal systems, and covers the physiological principles underlying common therapeutic, diagnostic, and monitoring therapies and procedures. Thoroughly updated to reflect changes in the NBRC exam, this comprehensive, clinically relevant text features open-ended concept questions that help you learn how to think like the expert you aim to become.<br/><br/>Chapter outlines, chapter objectives, key terms, and a bulleted points to remember feature highlight important concepts and make content more accessible. Open-ended concept questions require reasoned responses based on thorough comprehension of the text, fostering critical thinking and discussion. Clinical Focus boxes throughout the text place key subject matter in a clinical context to help you connect theory with practice by understanding how physiology guides clinical decision-making in the real world. <br/><br/>Appendixes contain helpful tables, formulas and definitions of terms and symbols. Evolve resources include a 600-question test bank in NBRC-style, PowerPoint presentations with ARS questions, an image collection, and an answer key to concept questions. UPDATED! Thoroughly updated content reflects changes in the NBRC exam. <br/><br/>NEW and UPDATED! New images enhance understanding of key concepts.

Kuby Immunology [Bok / Häftad]

<i>Marketing Strategy</i> offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, <i>Marketing Strategy</i> is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design Accompanying online resources for this title can be found at bloomsburyonlineresources.com/marketing-strategy-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

The foremost text in this complex and fast-changing field, Medical Microbiology, 9th Edition, provides concise, up-to-date, and understandable explanations of key concepts in medical microbiology, immunology, and the microbes that cause human disease. Clear, engaging coverage of basic principles, immunology, laboratory diagnosis, bacteriology, virology, mycology, and parasitology help you master the essentials of microbiology?effectively preparing you for your coursework, exams, and beyond. Features significant new information on the human microbiome and its influence on the immune and other body systems, and new developments in microbial diagnosis, treatment, diseases, and pathogens.<br/><br/>Updates every chapter with state-of-the-art information and current literature citations. Summarizes detailed information in tabular format rather than in lengthy text. Provides review questions at the end of each chapter that correlate basic science with clinical practice.<br/><br/>Features clinical cases that illustrate the epidemiology, diagnosis, and treatment of infectious diseases. Introduces microbe chapters with summaries and trigger words for easy review. Highlights the text with clear, colorful figures, clinical photographs, and images that help you visualize the clinical presentation of infections.<br/><br/>Offers additional study features online, including 200 self-assessment questions, microscopic images of the microbes, videos, and a new integrating chapter that provides hyperlinks between the microbes, the organ systems that they affect, and their diseases. Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.

Chris McAlister is currently one of the most prominent ambassadors of Shiatsu and the Asian way of life in the West. In this comprehensive and easy to read book, he takes the reader on a journey right into the heart of Oriental medicine and how it overlaps with modern Western science and philosophy. His profound knowledge and experience are conveyed by stories peppered with personal experiences, case studies and anecdotes. Sometimes poetic and sometimes straight from the heart, he explains how energy manifests itself, whether it is the Five Spirits, the I Ching or Traditional Chinese Medicine.<br/> In The Poetry of Touch the author offers the reader a look into the perspective of a practitioner who has spent most of his life exploring the ins and outs of East Asian Medicine. Given his grounding in shiatsu, he naturally comes from a place of highly valuing the art of touch in the practice of traditional medicine.<br/> He shares anecdotes and wisdom from a long and circuitous journey in East Asian Medicine. He references the classics, especially the Yijing the Book of Changes the primary source for Chinese philosophy and worldview. Unraveling the symbols and images that are foreign to westerners, but imbedded in the collective unconscious, he lays out the implications of this foundational text in the practice of medicine. Chris unpacks the healing arts of Oriental Medicine with respect and a genuine feeling for what is essential, and in so doing refreshes it and paves the way for the next generation of practitioners.<br/><br/> Chris honors the diversity and full depth of East Asian medicine. Not just as a monolith of ancient knowledge, but as a living breathing truth that has to be rediscovered in the life and practice of each practitioner. This is a brilliant example of the path of mastery, which we are all on every time we consciously choose to cultivate this living tradition.

The latest edition of this must-have text book promises an evidence-based and practical approach covering the very latest in cardiorespiratory care. The textbook covers a wide range of cardiorespiratory conditions and discusses treatment of patients in different clinical settings such as critical care, the ward area and out-patient departments. It begins with physiology and pathology and progresses into a detailed patient assessment section and a discussion of specific respiratory and cardiac conditions.<br/><br/>The final section covers different groups of people who may require physiotherapy such as infants, children, and adults with specific conditions including a considered section on palliative care. Critical thinking is facilitated by clinical reasoning boxes in the text, and problem-solving is aided by case studies at the end of each chapter. There are also relevant practice tips to enable transfer of learning into the clinical environment.<br/><br/>The text is supported by over 280 line drawings and diagrams along with over 70 x-rays and photographs to further illustrate the points under discussion. Q &amp; A case studies, with scans and x-rays Outcome measures for problems and diseases Boxes with learning and practice tips to encourage reflection Tables with definitions, normal values and comparisons Practical techniques described with precision Expanded cardiovascular section Updated practical details on physiotherapy techniques Extra chapters on surgical complications and interventions Comprehensive coverage of Critical Care procedures and rehabilitation Practicalities of the management of children and infants Update on the evaluation of outcomes

Like the Sobotta Atlas of Anatomy, this textbook guides students through the anatomy in a clear, structured manner that is easy to remember. Sobotta excels at comprehensibly explaining the fascinating world of anatomy and carries you safely through every test and your initial patient interactions. Clinical Cases: Presents a relevant practical medical case as it will be encountered during rotation.<br/><br/>It highlights how students can gain valuable insights into the case by taking structured notes during patient examination. Clinical Remarks: Indicate functional and clinical aspects that help to identify a topic's relevance and put it in context for subsequent patient diagnosis and treatment Skills Boxes: Provide a quick overview of competency-based study objectives, which help you build a contextualised knowledge useful in exams and applicable to future professional practice. Regular Note Boxes: Highlight particularly important exam knowledge to be retained throughout the book The textbook fosters integrated learning by linking macroscopic anatomy, where relevant, to embryology.<br/><br/>The detailed chapter on the anatomy of the head makes this textbook particularly suitable for students of dental medicine. The Sobotta Anatomy Textbook enables you to develop a true contextualised understanding of the subject and thus not just pass anatomy exams, but build a foundation for your future clinical work!