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Day Trading Attention [Bok / Häftad]

<p><b>~ Do Fewer Things. <i>Work at a Natural Pace. Obsess over Quality</i>. ~ </b></p><p><b>From the <i>New York Times</i> bestselling author of <i>Digital Minimalism</i> and <i>Deep Work</i>, a groundbreaking philosophy for pursuing meaningful accomplishment while avoiding overload</b> </p><p>Our current definition of "productivity" is broken. It pushes us to treat busyness as a proxy for useful effort, leading to impossibly lengthy task lists and ceaseless meetings. We're overwhelmed by all we have to do and on the edge of  burnout, left to decide between giving into soul-sapping hustle culture or rejecting ambition altogether. But are these really our only choices? </p><p>Long before the arrival of pinging inboxes and clogged schedules, history's most creative and impactful philosophers, scientists, artists, and writers mastered the art of producing valuable work with staying power. In this timely and provocative book, Cal Newport harnesses the wisdom of these traditional knowledge workers to radically transform our modern jobs. Drawing from deep research on the habits and mindsets of a varied cast of storied thinkers - from Galileo and Isaac Newton, to Jane Austen and Georgia O'Keefe - Newport lays out the key principles of "slow productivity," a more sustainable alternative to the aimless overwhelm that defines our current moment. Combining cultural criticism with systematic pragmatism, Newport deconstructs the absurdities inherent in standard notions of productivity, and then provides step-by-step advice for cultivating a slower, more humane alternative.</p><p>From the aggressive rethinking of workload management, to introducing seasonal variation, to shifting your performance toward long-term quality, <i>Slow Productivity</i> provides a roadmap for escaping overload and arriving instead at a more timeless approach to pursuing meaningful accomplishment. The world of work is due for a new revolution. Slow productivity is exactly what we need.</p>

<p><b><i>The new book by STEVEN BARTLETT: entrepreneur, podcaster and Dragon's Den star</i><br/><br/>This is not a book about business strategy. Strategy changes like the seasons. </b><br/><b>This is a book about something much more permanent. </b><br/><br/>At the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my podcast - are a set of principles that can stand the test of time, apply to any industry, and be used by anyone who is search of building something great or becoming someone great.<br/><br/><b>These are the fundamental laws that will ensure excellence.</b><br/><br/>They are rooted in psychology and behavioral science, are based on the wisdom of tens of thousands of people I've surveyed across every continent and age group, and of course, drawn from the conversations I've had on my chart-topping podcast with the world's most successful people.<br/><br/><b>These laws will work now or in 100 years from now. Are you ready to get started? </b></p>

<p>You know him as the founder of Microsoft; the philanthropic, kind-hearted billionaire who has donated endless funds to good causes around the world. But there's another side to Bill Gates.<br/><br/>We might like to think of the Gates Foundation as an innocent charity giving away money, collaborating with stakeholders, and listening to the desires of the populations it hopes to help, but is that how it works in practice?<br/><br/>Combining rich storytelling and ground-breaking reporting, <i>The Bill Gates Problem </i>offers readers a provocative and timely counter-narrative about one of the world's most widely recognized individuals - a true global celebrity with international reach. But more than that, this book speaks to a vital political question around economic inequality and the erosion of democratic institutions - why should the super-rich be able to transform their wealth into political power, and just how far can they go?</p>

<p><b>We all know we should be learning and growing. But how do you make time while under pressure to perform?</b><br/><br/>Too many of us suffer from 'chronic performance': we feel constant pressure to look like we know what we're doing, to always be on, to rack up success after success and have all the answers, all because we assume that greater effort leads to greater success. But this temptation to portray ourselves as infallible is affecting both our work and personal lives and is blocking our ability for true growth.<br/><br/>Through his work with over a hundred companies, co-founder of Mindset Works Eduardo Briceno has solved this by coming up with a game-changing framework that breaks our habit of chronic performance. He's discovered that long-term success as an individual or business - personal, financial and, organisational - relies on integrating and being proficient at learning and performing.<br/><br/>In <i>The Performance Paradox</i>, you will learn how to:<br/>- Unlock the power of mistakes<br/>- Integrate learning into daily habits<br/>- Move seamlessly between learning and performing<br/>- Solicit the most useful feedback<br/>- Lead teams that constantly improve and outperform their targets<br/><br/>Ground-breaking and empowering, <i>The Performance Paradox</i> will break your chronic performance habit and revolutionise the way you approach growth mindset to get you on your way to thriving in both work and life.</p>

<p>Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. </p><p>We are social animals. Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. Whether at work, in relationships, or in shaping the world around you, The Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defence. </p>

<p>As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different media channels against each other? Most experts would like you to believe that there is one right answer to these questions. Unfortunately, the reality is more complex. The correct answer for your specific situation requires an overall understanding of customer psychology.   After years of research and working with marketers, Erik Modig and Martin Söndergaard developed the Influence Matrix, a new way to make sense of today's many marketing theories. The practically applicable framework captures the insights from the 100 most popular books and the 300 most cited peer-reviewed articles in marketing, communication, and decision-making. By applying it, you will be able to identify and tackle your main marketing challenges, taking your marketing strategy and communication tactics to the next level. </p>