Engelska

Understanding The Experience Industry - A Swedish Perspective On Creativity [Bok / Häftad]

Lars Olsson rose from a poor background,<br/>created his own fortune and,<br/>under the name LO Smith, became one<br/>of the most controversial figures of<br/>his day. Vodka king, workers champion,<br/>parliamentarian, globetrotter and one<br/>of Sweden s richest men. His public life<br/>was a rollercoaster ride of stunning<br/>victories and crushing defeats his<br/>private life was no different.<br/>Author Pelle Berglund has, with<br/>the help of letters, diaries and other<br/>archive material, created a portrait of<br/>this larger than life figure, a figure<br/>best known today for adorning the<br/>seal of the Absolut vodka bottle.