Engelska

Party Marketing - The Easiest Way To Successful Marketing [Bok / Danskt band]

Hello. My book is about values and numbers I have a passion for both. It is very difficult to start a successful business without a firm values-based foundation and it is almost impossible to run a successful business unless everyone understands the numbers. Approximately Right shows you how to do this whether youre a start-up or an established company; whether youre 22 or 75. "This book isn´t Approximately Right. It is Absolutely Right". Carl-Henric Svanberg, Ordförande för BP och Volvo, tidigare VD för Ericsson och Assa Abloy "De enkla lösningarna är oftast de bästa. Approximately Right visar hur de kan genomföras på ett handgripligt sätt." Thomas Berglund, VD för Capio och tidigare VD för Securitas "Det här är en managementbok som jag skulle ha behövt läsa när jag var 20 år gammal." Lars Mattsson, Seniorrådgivare på Solberg och tidigare ekonomiskribent

In his book, Modularization, Martin Sköld shows how companies and organizations in all industries, can release their greatest competitive potential. Although this potential exists, it is often ignored, which means most businesses rely on only a single competitive advantage.<br/><br/>Some organizations are like a subway. They are experts in creating high volume by transporting thousands of people every day. The high volume is a prerequisite for low costs, but this also means that goods and services are general and are the same for everyone. Therefore, the subway cannot transport each customer exactly where they want to go; they can only follow certain routes.<br/><br/>Other organizations are like a cab, specializing in handling high variety and driving the customer exactly where they want to go. The high variety provides customer value and revenue benefits because the product or service is flexible and customized to suit each customer's unique needs. But the high variation also means that volume is low, as the number of customers per taxi is low. Volume and variety pull organizations in opposite directions and they are forced to make a trade-off.<br/><br/>However, with a clear structure, and many good examples, Martin shows that modularization is the foundation to achieving double competitiveness. It is a strategy to beat the trade-off between volume and variety. It combines the benefits of high volume and high variety and provides a strong competitive advantage by combining low costs with high revenue. It is a strategy which can be applied across all types of industries and in the private and public sector.<br/><br/>Author: Martin Sköld is a researcher at the Stockholm School of Economics and divides his time between academia and industry. Brought up in a family business and with fifteen years of management research in major international corporations, he has acquired unique competencies and extensive knowledge within his field. He is a very popular speaker for managers and leaders at all organizational levels.<br/><br/>Endorsements:<br/><br/>Martin describes the challenges we face daily. Finally, a practical handbook that explains what to do and how to think in order to be competitive in different ways at once. The book accurately summarizes how companies and organizations can sharpen their competitive edge in an ever-changing world using simple and smart tools. Read it!<br/><br/>Azita Shariati, CEO Sodexo AB<br/><br/>This book clarifies to us at Scania what lies behind our success. It explains the thoughts and actions underlying the concepts that have long been part of our culture, but which can be difficult to understand. The book is easy to read and pedagogical, but with sharp insights. Next time someone asks me why Scania is a successful company, I will answer; ´It is because Scania has solved the tradeoff between volume and customization!´ We will use this book as our handbook at Scania, so that our employees can better grasp why we do the things we do. If you want to understand why and how read the book!<br/><br/>Henrik Henriksson, President &amp; CEO of Scania

I really appreciate the pragmatic approach and believe that the Volvo Group can become even better by using its content. MARTIN LUNDSTEDT, CEO, Volvo Group Marianne Hamiltons book is written for women in the workplace, but I would urge men to read it, too. Alongside great advice for young people starting out in their careers, it reveals how organizations work and how we can manage them better for the benefit of women, and men. PETER VOSER, Chairman of the Board, ABB Marianne inspires women to take charge of their own careers. WIVINA BRIERS, Founder X2, Belgium A huge source of inspiration, easy to read and understand. FLAVIO GABOSSI, Founder of Business Partners srl Milano

<p>Methods and processes to accomplish a leadership that is foresighted, effective and trust inducing   The top management of many organizations has worked with well-proven methods for strategic development, project management and optimization of horizontal delivery processes. Measuring and optimizing effectiveness in the vertical leadership process is the next natural step. The discoveries and methods for doing precisely that are not as equally well-known. They are described in part six of this book. </p><p>The conclusions and recommendations provided are based upon analysis of leadership effectiveness, made possible by these quantitative methods in over 300 operations. The transparency in effectiveness has resulted in valuable insights that are the foundation of this book. The book is also a solid exposé that provides a holistic view of the importance of leadership, as well as knowledge of the most important processes to achieve effective leadership of organizations. </p><p>From the construction of the Great Pyramid 4,600 years ago, to Sun Tzus famous writings from the 6th century BC, then through the Roman Empire to the Industrial Revolution with Smith, Taylor, and Ford and further to Lean SixSigma, through prominent project management methods, digitalization and Agile methods; as well as more recent gurus and front-line teachings and illustrations of the need for leadership in very different businesses.   </p><p>T<i>his is the most insightful and perhaps even more importantly the most useful leadership book Ive read. I would certainly have gained tremendously from it, had it been available when I was running Nokia.</i> </p><p><i>Olli-Pekka Kallasvuo CEO Nokia 20062010</i></p><p>Ulf Lindberg has many years of experience in group management at a global level and as CEO and entrepreneur in SME:s. Over the past 20 years he has succesfully applied the scientific tools to optimize vertical leadership in various companies and in public operations.</p><p>Christer Hanefalk has been working the last 25 years as an educator in art of rhetoric. He has also developed the most comprehensive encyclopedia in the field of rhetoric as well as an internet-based system for the creation of creative text.</p>

<p><br/></p><p>In today´s globalized business, competition among industrial companies has become increasingly challenging with rapidly evolving technology, quickly changing customer behavior, and accelerated product lifecycles.   </p><p>To survive, companies need to master product customizations, launch great products quickly, and be cost-efficient all at the same time.   Modularization is the solution for industrial companies with ambitions to improve their competitiveness significantly. </p><p>A modular way of working has many advantages, and the concept is straightforward. However, getting to a state where your company can harvest the benefits can be difficult.   </p><p>The Modular Way explains the concept of modularization and the how-to. It is a comprehensive and practical guidebook, providing you with inspiration, a framework, and essential details to succeed with your journey.  </p><p>Indulge in best-practice and exclusive insights from some of the world s leading companies. Read about how Scania has achieved 60 years of profitability, how Electrolux managed to reduce product costs by 20% and how Vestas has improved its competitiveness in renewable energy.   Use the knowledge to achieve greater results faster!</p><p>The authors Björn Eriksson and Daniel Strandhammar are founders of Brick Strategy, a consulting firm specialized in modularization. They have gained extensive experience from implementing modularization at leading industrial companies, substantially improving their financial results. Over the years, the authors have had the privilege of working globally with well-known companies such as IKEA, Volvo, ABB, Ericsson, Whirlpool, Tetra Pak, Assa Abloy, Haier, Vestas, DeLaval, and Ashok Leyland.</p><p></p>

An Organizational Philosophy [Bok / Danskt band]