Engelska

In his book, Modularization, Martin Sköld shows how companies and organizations in all industries, can release their greatest competitive potential. Although this potential exists, it is often ignored, which means most businesses rely on only a single competitive advantage.<br/><br/>Some organizations are like a subway. They are experts in creating high volume by transporting thousands of people every day. The high volume is a prerequisite for low costs, but this also means that goods and services are general and are the same for everyone. Therefore, the subway cannot transport each customer exactly where they want to go; they can only follow certain routes.<br/><br/>Other organizations are like a cab, specializing in handling high variety and driving the customer exactly where they want to go. The high variety provides customer value and revenue benefits because the product or service is flexible and customized to suit each customer's unique needs. But the high variation also means that volume is low, as the number of customers per taxi is low. Volume and variety pull organizations in opposite directions and they are forced to make a trade-off.<br/><br/>However, with a clear structure, and many good examples, Martin shows that modularization is the foundation to achieving double competitiveness. It is a strategy to beat the trade-off between volume and variety. It combines the benefits of high volume and high variety and provides a strong competitive advantage by combining low costs with high revenue. It is a strategy which can be applied across all types of industries and in the private and public sector.<br/><br/>Author: Martin Sköld is a researcher at the Stockholm School of Economics and divides his time between academia and industry. Brought up in a family business and with fifteen years of management research in major international corporations, he has acquired unique competencies and extensive knowledge within his field. He is a very popular speaker for managers and leaders at all organizational levels.<br/><br/>Endorsements:<br/><br/>Martin describes the challenges we face daily. Finally, a practical handbook that explains what to do and how to think in order to be competitive in different ways at once. The book accurately summarizes how companies and organizations can sharpen their competitive edge in an ever-changing world using simple and smart tools. Read it!<br/><br/>Azita Shariati, CEO Sodexo AB<br/><br/>This book clarifies to us at Scania what lies behind our success. It explains the thoughts and actions underlying the concepts that have long been part of our culture, but which can be difficult to understand. The book is easy to read and pedagogical, but with sharp insights. Next time someone asks me why Scania is a successful company, I will answer; ´It is because Scania has solved the tradeoff between volume and customization!´ We will use this book as our handbook at Scania, so that our employees can better grasp why we do the things we do. If you want to understand why and how read the book!<br/><br/>Henrik Henriksson, President &amp; CEO of Scania

Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.  What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.

<p>There is only one Arsene Wenger - and for the very first time, in his own words, this is his story. In this definitive autobiography, the world-renowned, revolutionary football manager discusses his life and career, sharing his leadership principles for success on and off the field. At Arsenal, Wenger won multiple Premier League titles, a record number of FA Cups, and masterminded the historic 'Invincibles' season of 2003-2004. </p><p>He changed the game in England forever, popularising an attacking approach and changing attitudes towards nutrition, fitness and coaching methods - and towards foreign managers. The book charts his extraordinary career, from his rise in France and Japan where he managed Nancy, Monaco and Nagoya Grampus Eight - clubs that also play in red-and-white - to his twenty-two years at the helm in north London. A must-read not only for Arsenal supporters but football fans everywhere, MY LIFE IN RED AND WHITE illuminates the mystique surrounding one of the most respected managers in the world's most popular sport.<br/></p>

<b>***Winner of the <i>Financial Times </i>Business Book of the Year award***<br/><br/>'Pulse quickening. A nonfiction thriller - equal parts <i>The China Syndrome </i>and <i>Mission Impossible</i>' <i>New York Times </i></b><br/><br/><b>An epic account of the decades-long battle to control the world's most critical resource-microchip technology</b><br/><br/>Power in the modern world - military, economic, geopolitical - is built on a foundation of computer chips. America has maintained its lead as a superpower because it has dominated advances in computer chips and all the technology that chips have enabled. (Virtually <i>everything </i>runs on chips: cars, phones, the stock market, even the electric grid.) Now that edge is in danger of slipping, undermined by the naive assumption that globalising the chip industry and letting players in Taiwan, Korea and Europe take over manufacturing serves America's interests. Currently, as <i>Chip War</i> reveals, China, which spends more on chips than any other product, is pouring billions into a chip-building Manhattan Project to catch up to the US.<br/><br/>In <i>Chip War </i>economic historian Chris Miller recounts the fascinating sequence of events that led to the United States perfecting chip design, and how faster chips helped defeat the Soviet Union (by rendering the Russians' arsenal of precision-guided weapons obsolete). The battle to control this industry will shape our future. China spends more money importing chips than buying oil, and they are China's greatest external vulnerability as they are fundamentally reliant on foreign chips. But with 37 per cent of the global supply of chips being made in Taiwan, within easy range of Chinese missiles, the West's fear is that a solution may be close at hand.<br/><br/><b>'A riveting history. Features vivid accounts and colourful characters' <i>Financial Times</i></b><br/><br/><b>'Fascinating...A historian by training, Miller walks the reader through decades of semiconductor history - a subject that comes to life thanks to [his] use of colorful anecdotes' <i>Forbes </i></b><br/><br/><b>'Indispensable' Niall Ferguson</b>

<p>The author of The Buddha and the Badass and The Code of the Extraordinary Mind shares the secret weapon of the world's top achievers: his signature hyper-efficient meditation program that anyone can make time for.</p><p>"A beautiful step-by-step guide that artfully combines gratitude, manifestation, and emotional mastery."-Jay Shetty, author of Think Like a Monk and host of the On Purpose with Jay Shetty podcast</p><p>Don't be fooled by the title. This book has nothing to do with meditation as you know it. We just didn't have enough space on the front cover to call it The 6 Phase Multi-Faceted Psycho-Spiritual Transcendent Mind-Training Technique . . .</p><p>Leading a revolution in meditation, entrepreneur and New York Times bestselling author Vishen Lakhiani interviewed nearly 1,000 neuroscientists, monks, yogis, and meditation experts over years of study. He distilled thousands of years of psycho-spiritual wisdom to create The 6 Phase Meditation Method-aka, meditation for badasses.</p><p></p><p>Used daily by athletes, artists, rock stars, and CEOs, the 6 Phase Meditation is a magic-making, joy-creating, productivity-inducing protocol that empowers you to get focused, find peace, and manifest your goals.</p><p>The key to unlocking all this magic? Six unique thought exercises that you run through your head as a hyper-efficient programming script. You can complete this meditation from the comfort of your bed, from your office or on your next flight, wherever or whenever you choose.</p><p>No matter how busy, prone to a wandering mind, or allergic to the lotus posture you are, the 6 Phase Meditation is suitable for absolutely everyone, no exceptions. And this transcendent sequence is custom-designed to produce these peak states in its practitioners in minutes a day. No boredom, special breathing, or "clearing your mind" required.</p><p>Delivered with humor, a practical how-to, and a free app to support you on your journey, the 6 Phase Meditation is waiting for you. </p>

<p>The concise edition of the 2019 WINNER OF THE INTERNATIONAL BUSINESS BOOK AWARD From the million-copy bestselling author of The 48 Laws of Power Robert Greene is a master guide for millions of readers, distilling ancient wisdom and philosophy into essential texts for seekers of power, understanding and mastery. Now he turns to the most important subject of all - understanding people's drives and motivations, even when they are unconscious of them themselves. We are social animals. </p><p>Our very lives depend on our relationships with people. Knowing why people do what they do is the most important tool we can possess, without which our other talents can only take us so far. Drawing from the ideas and examples of Pericles, Queen Elizabeth I, Martin Luther King Jr, and many others, Greene teaches us how to detach ourselves from our own emotions and master self-control, how to develop the empathy that leads to insight, how to look behind people's masks, and how to resist conformity to develop your singular sense of purpose. </p><p>Whether at work, in relationships, or in shaping the world around you, The Concise Laws of Human Nature offers brilliant tactics for success, self-improvement, and self-defence.</p>

<p>As a marketer, you face many dilemmas: Should you focus on brand-building or sales-focused marketing? Should you use rational or emotional ads? How should you evaluate different media channels against each other? Most experts would like you to believe that there is one right answer to these questions. Unfortunately, the reality is more complex. The correct answer for your specific situation requires an overall understanding of customer psychology.   After years of research and working with marketers, Erik Modig and Martin Söndergaard developed the Influence Matrix, a new way to make sense of today's many marketing theories. The practically applicable framework captures the insights from the 100 most popular books and the 300 most cited peer-reviewed articles in marketing, communication, and decision-making. By applying it, you will be able to identify and tackle your main marketing challenges, taking your marketing strategy and communication tactics to the next level. </p>