Engelska

<p>In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.</p><p>In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.</p><p>In his latest book, Vaynerchuk argues that todays fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the TikTokification of Social Media. Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow. In Day Trading Attention, Gary offers detailed advice on how small businesses, large corporations, and creators can:</p><p>Understand attentionwhat it is, where it is, where its underpriced, and how to leverage it Produce relevant, strategic content Use modern advertising platforms to build brand and grow sales in todays rapidly changing environment</p>

<p>A major career-spanning collection from the inimitable Nobel Prize-winning poetFor the past fifty years, Louise Gluck has been a major force in modern poetry, distinguished as much for the restless intelligence, wit and intimacy of her poetic voice as for her development of a particular form: the book-length sequence of poems. </p><p>This volume brings together the twelve collections Gluck has published to date, offering readers the opportunity to become immersed in the artistry and vision of one of the world's greatest living poets. From the allegories of The Wild Iris to the myth-making of Averno; the oneiric landscapes of The House on Marshland to the questing of Faithful and Virtuous Night - each of Gluck's collections looks upon the events of an ordinary life and finds within them scope for the transcendent; each wields its archetypes to puncture the illusions of the self.</p><p>Across her work, elements are reiterated but endlessly transfigured - Persephone, a copper beech, a mother and father and sister, a garden, a husband and son, a horse, a dog, a field on fire, a mountain. Taken together, the effect is like a shifting landscape seen from above, at once familiar and unspeakably profound.</p>

<p><b>Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand new volume that reframes the lessons of <i>The Tipping Point </i>in a startling and revealing light</b><br/><br/>What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do elite universities care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.<br/><br/>Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.<br/><br/><i>Revenge of the Tipping Point</i> is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of the modern world. It's time we took tipping points seriously.</p>

The Message [Bok / Inbunden]

<p>Maria Ressa has spent decades speaking truth to power. But her work tracking disinformation networks seeded by her own government, spreading lies to its own citizens laced with anger and hate, has landed her in trouble with the most powerful man in the country: President Duterte. Now, hounded by the state, she has multiple arrest warrants against her name, and a potential 100+ years behind bars to prepare for - while she stands trial for speaking the truth. How to Stand Up to a Dictator is the story of how democracy dies by a thousand cuts, and how an invisible atom bomb has exploded online that is killing our freedoms. It maps a network of disinformation - a heinous web of cause and effect - that has netted the globe: from Duterte&apos;s drug wars, to America&apos;s Capitol Hill, to Britain&apos;s Brexit, to Russian and Chinese cyber-warfare, to Facebook and Silicon Valley, to our own clicks and our own votes. Told from the frontline of the digital war, this is Maria Ressa&apos;s urgent cry for us to wake up and hold the line, before it is too late.</p>

<p>All of us have in our minds a cartoon image of what an autocratic state looks like, with a bad man at the top. But in the 21st century, that cartoon bears little resemblance to reality. Nowadays, autocracies are run not by one bad guy, but by sophisticated networks composed of kleptocratic financial structures, security services and professional propagandists. The members of these networks are connected not only within a given country, but among many countries. The corrupt, state-controlled companies in one dictatorship do business with corrupt, state-controlled companies in another. The police in one country can arm, equip, and train the police in another. The propagandists share resources-the troll farms that promote one dictator&apos;s propaganda can also be used to promote the propaganda of another-and themes, pounding home the same messages about the weakness of democracy and the evil of America. Unlike military or political alliances from other times and places, this group doesn&apos;t operate like a bloc, but rather like an agglomeration of companies: Autocracy, Inc. Their relations are not based on values, but are rather transactional, which is why they operate so easily across ideological, geographical, and cultural lines. In truth, they are in full agreement about only one thing: Their dislike of us, the inhabitants of the democratic world, and their desire to see both our political systems and our values undermine. That shared understanding of the world-where it comes from, why it lasts, how it works, how the democratic world has unwittingly helped to consolidate it, and how we can help bring it down-is the subject of this book.</p>

Humorous, surprising and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.  What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith and human nature, while transforming and ennobling the mind and spirit of its readers.