Engelska

To The City [Bok / Häftad]

<strong>One of the government's former behavioural scientists reveals how you can do what you want, whilst everybody tries to influence you into doing what they want. </strong> <p>Influence makes you think what you think and do as you do. You use it to change the thoughts and behaviours of others - just as others use it change yours.</p> <p>We have been perfecting our influence for millions of years, but in the last 20 years digital technologies have revolutionised how influence works. We are now connected to old school friends and niche interest groups - but unwittingly also to organised criminals, terrorists and hostile states who infiltrate our societies. The course of history is being shaped: elections have been hijacked, lies spread about pandemics and the rapidly heating climate, and information has become as important as bullets and bombs to winning wars. More than ever, influence has become the crucial currency for commercial and political gain: If you don't understand it, you will likely become its victim.</p> <p>Written by a former government behavioural scientist working at the cutting edge of this field, <em>Influence</em> is a groundbreaking guide to the chaotic and murky world we live in. Through examining five key factors we are taken on a tour from the past to our real-world present, to build a picture of the major role influence plays in everyday life.</p> <p><em>Influence</em> provides a simple personal plan illustrating how you can use influence to achieve your goals - whether gaining that promotion, getting your friends to a music festival, or your children to eat their greens. But by understanding the nature of influence, you will also see how it is changing in the information age, enabling dangerous adversaries to gain power, leaving our societies in peril. Most importantly, by using the tools of influence you will be empowered to play your part in protecting us - it will be down to you and everyone you know.</p> <p><em>Influence</em> is a fascinating guide to how you can help by understanding it, using it and resisting it.</p>

<p><i>The Book-Makers</i> is a celebration of 550 years of the printed book, told through the lives of eighteen extraordinary men and women who took the book in radical new directions: printers and binders, publishers and artists, paper-makers and library founders. This is a story of skill, craft, mess, cunning, triumph, improvisation, and error.</p><p></p><p>Some of these names we know. We meet jobbing printer (and American Founding Father) Benjamin Franklin. We watch Thomas Cobden-Sanderson conjure books that flicker between the early twentieth century and the fifteenth. Others have been forgotten. We don't remember Sarah Eaves, wife of John Baskerville, and her crucial contribution to the history of type. Nor Charles Edward Mudie, populariser of the circulating library - and the most influential figure in book publishing before Jeff Bezos. Nor William Wildgoose, who meticulously bound Shakespeare's First Folio, and then disappeared from history.</p><p></p><p><i>The Book-Makers</i> puts people back into the story of the book. It takes you inside the print-shop as the deadline looms and the adrenaline flows - from 1492 Fleet Street to 2023 New York. It's a story of contingencies and quirks, of successes and failures, of routes forward and paths not taken. <i>The Book-Makers</i> is a history of book-making that leaves ink on your fingers, and it shows why the printed book will continual to flourish.</p>